01 — Overview
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Display Zones
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Motion Prototypes
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Unified Signage System
This project focused on building a digital signage direction that could feel cinematic at a distance while staying readable in a busy retail environment.
The system combined looping promotional motion, kiosk-style interaction moments, and large-format composition rules so the content stayed consistent across multiple screens.
The result was a flexible signage toolkit that could support ambient display loops, promotional callouts, and interactive product exploration.
→ Digital signage motion prototype showing kiosk-style interaction and retail messaging
02 — Process
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Define how the signage should perform across storefront screens, kiosks, and ambient retail surfaces.
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Create a composition framework that can scale across hero promos, feature callouts, and looping motion cards.
03
Design motion states that guide attention without overwhelming the retail environment.
04
Build and refine display loops and kiosk animations to balance clarity, energy, and performance.
The signage felt premium enough for a brand launch but practical enough for everyday in-store use. — Digital Signage Review
03 — What Was Built
A cohesive visual language for large-format retail screens, promo loops, and interactive product displays.
Interactive kiosk motion demonstrated how customers could browse key messages and product highlights.
Motion rules were designed for legibility, quick attention capture, and repeat-view friendliness.
Screen-safe templates supported hero messages, product features, and branded ambient visuals.
Environmental renders helped evaluate scale, contrast, and visual pacing in context.
The project included screen loops, motion studies, and presentation-ready prototype assets.
— Visual Showcase
04 — Results